Most business ventures don’t fail because the idea was wrong — they fail because decisions were made before the risks were understood.
Measure Before You Move is a practical guide for founders and business leaders who are done relying on instinct and urgency and ready to make deliberate, high-confidence decisions.
This book cuts through noise and theory to show you how to create momentum through structured evaluation, disciplined sequencing, and intentional execution.
Measure Before, You Move and explore
how The Venture Engine™ can accelerate your business growth.
Are you tired of costly missteps, rushed decisions, and learning the hard way?
This book shows you how to make high-stakes business decisions with clarity, control, and confidence.
This book gave me a simple framework to slow down just enough to stop making expensive mistakes. We’re making clearer decisions, with far less friction.
by- Christine P, FemTech Founder
Every chapter forced better questions inside our leadership team. We've changed how we assess risk and commit to growth.
by- Tony K, Real Estate Entrepreneur
The MOVE Framework
- Simple, repeatable decision system
- Reduces risk, preserves momentum
- Works across growth initiatives
- Turns intuition into structure
Decision Clarity
- Cuts through noise effectively
- Surfaces hidden critical assumptions
- Evaluates options clearly
- Builds confident decision-making
Insight to Execution
- Bridges strategy and action
- Aligns teams on objectives
- Clarifies accountability for decisions
- Accelerates deliberate execution confidently
About the author.
Chris Plummer Perth is a venture builder, operator and senior strategy advisor. Based in Perth, his team works with companies at multiple growth stages through Baylor Ventures, combining strategy and execution to drive measurable results.
Baylor Ventures focuses on building the systems, structures, and execution protocols that help businesses grow sustainably and attract capital. Their experience navigating complexity and trade-offs gives founders clarity and confidence in scaling their ventures.
He is the creator of The Venture Engine™, a proven framework that closes the execution gap and empowers founders and their teams to build scalable, investable businesses with discipline. By emphasising sequencing, data leverage, and repeatable execution, they help leaders measure—before they move.
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